Apple CEO - 'Yes JR, Art CAN change the world!'

Tim Cook hangs out with the French artist and Phaidon author during a flying trip to Paris
Share
Tim Cook and JR at JR's studio in Paris. Image courtesy of Tim Cook's Twitter account
Tim Cook and JR at JR's studio in Paris. Image courtesy of Tim Cook's Twitter account

Who does the CEO of the world’s largest publicly traded company meet with on a trip to one of the world’s great cultural destinations? Technological innovators, press reporters and some of his key, local management heads, certainly. But when Apple’s Tim Cook came to Paris a couple of days ago, he also chose to drop in on the French artist and activist, JR.

 

Tim Cook and JR browse through a copy of JR: Can Art Change the World? Image courtesy of Marco Berrebi's Instagram
Tim Cook and JR browse through a copy of JR: Can Art Change the World? Image courtesy of Marco Berrebi's Instagram

“Yes, art can change the world,” he tweeted after meeting the Parisian ‘photograffeur’, during a flying trip to the artist's studio.

The phrase is, of course, taken from the title of JR’s Phaidon book, JR: Can Art Change the World? JR associate Marco Berrebi even posted a shot of the artist and Apple man browsing through a copy of the book, while JR himself, with characteristic humour, Instagrammed a picture of Cook pretending to repair his 2004 iMac G5.

 

Tim Cook in JR's Paris studio. Image courtesy of JR's Instagram
Tim Cook in JR's Paris studio. Image courtesy of JR's Instagram

We're waiting for JR to tell us what they talked about. But in the mean time if you want to see why Tim Cook is such a big JR fan, check out JR: Can Art Change the World? here; and for more on Apple’s success story, order a copy of our Dieter Rams book, which features an introduction written by Apple’s Chief Design Officer, Jonathan Ive.And if you're looking for more examples of how artists both celebrated and unknown have resisted the powers that be in recent times, check out Liz McQuiston's scholarly but thoroughly readable and copiously illustrated Visual Impact Creative Dissent in the 21st Century. 


Related



ABOUT PHAIDON

Phaidon is the premier global publisher of the creative arts with over 1,500 titles in print. We work with the world's most influential artists, chefs, writers and thinkers to produce innovative books on art, photography, design, architecture, fashion, food and travel, and illustrated books for children. Phaidon is headquartered in London and New York City.
Read more