Phaidon’s new pop up shop opens tonight
We’ve buddied up with the Koppel Project to open our own retail space inside this new contemporary art gallery
Have you ever craved instant explanations and context while wandering around a contemporary art display? If so then perhaps you should visit our new retail space. Phaidon has teamed up with the Koppel Project, a new gallery, project space and café at 93 Baker Street in London’s West End.
The venture is being overseen by two young curators, Gabriella Sonabend and Hannah Thorne, who aim to show a wide array of socially engaged art, with works from Chile to Italy, China to Mexico, created by emerging and established artists.
“The oldest we have lined up is 78, and the youngest is 25,” says Sonabend, the project’s creative director. “Most of them have a story to tell, and many of the works are research-led, with a strong social conscience.”
Phaidon will bring a little context and gravitas to this wild new venture by presenting a series of relevant titles in a dedicated pop-up shop, overseen by Max Vickers, better known for his work at the London Art Book Fair.
“The brand is the perfect fit for us,” says Sonabend. “We really like the art-historical and cultural connotations the books bring to the space.”
Find out for yourself by visiting the Koppel Project from tomorrow onwards where you can take in the first group show, Pandiculate!, which takes its name from the medical term for involuntary stretching. Meanwhile, for more on the kind of work you might come across in the space, order a copy of the 21st Century Art Book.