Snøhetta designs Norway's new banknotes

New Kroner notes combine architecture and design firm's high-concept proposals with tradition
Share
Snøhetta’s 100 Kroner note proposal
Snøhetta’s 100 Kroner note proposal

We know Snøhetta’s architectural work – most notably its Norwegian National Opera House, and its ongoing reconfiguration of Times Square, New York. However, the firm, founded in Oslo in 1989, also does some pretty impressive branding and graphic design. Its proposal for the country’s kroner banknotes has been selected by the Central Bank of Norway as one of two winning submissions, both of which will be incorporated into new paper currency designs.

 

Snøhetta’s 50 Kroner note proposal
Snøhetta’s 50 Kroner note proposal

The Central Bank asked designers to theme their work around the sea; Norway has the longest coastline in Europe. Snøhetta submitted its pixelated designs under the title, Beauty of Boundaries. The proposal, which combines photographs of coastal scenes with pixelated interpretations of the images, will be combined with a more traditional interpretation of national sea-themed illustrations, by fellow Norwegian design group, The Metric System.

 

The Metric System's 100 Kroner note proposal
The Metric System's 100 Kroner note proposal

“Our cubical pattern first of all represents pixels; our times’ visual language,” explains Snøhetta. “Secondly, it represents mosaic; surface décor put together by different materials of different colours which together create a picture.”

 

Snøhetta’s 100 Kroner note proposal
Snøhetta’s 100 Kroner note proposal

The firm also points out that, the higher the denomination the note, the longer the moasic blocks are in its design. This, says Snøhetta, is a graphical representation of wind and waves. It “follows the Beaufort scale, as an expression of wind force, affecting the waves of the sea. On the 50 NOK note the wind is gentle, represented by short, cubical shapes and long, tame waves in the organic pattern. On the 1000 NOK note the wind is strong, expressed through sharp long shapes on the cubes and short waves.”

 

Snøhetta’s 1000 Kroner note proposal
Snøhetta’s 1000 Kroner note proposal

Like what you see? Well, don’t rush to a currency exchange just yet. The proposed notes, which will bear The Metric System’s traditional designs on the front and Snøhetta’s pixelated treatments on the rear, aren’t due to enter circulation until 2017. 

 

Snøhetta’s complete proposal
Snøhetta’s complete proposal

Instead, take a look at Snøhetta’s page in the Phaidon Atlas, our peerless architectural resource, and gain a greater understanding of graphic design throughout the ages with The Phaidon Archive of Graphic Design.


You May Also Like


Related



ABOUT PHAIDON

Phaidon is the premier global publisher of the creative arts with over 1,500 titles in print. We work with the world's most influential artists, chefs, writers and thinkers to produce innovative books on art, photography, design, architecture, fashion, food and travel, and illustrated books for children. Phaidon is headquartered in London and New York City.
Read more