Martin Parr's first fashion collection

Martin Parr does 'oh so British' fashion shoot for Henry Holland's House of Holland label (sandals not included)
Share
Martin Parr for House of Holland
Martin Parr for House of Holland

Kitsch, colourful, occasionally in bad taste and always very, very British. But that's enough about Martin Parr because the same description could also be applied to the fashion designer Henry Holland who debuted his latest collection as part of London Collections: Men, yesterday.

 

Martin Parr for House of Holland
Martin Parr for House of Holland

Style conscious photography fans might think the accompanying look book photos bear more than a passing resemblance to the kind taken by Phaidon and Magnum photographer Martin Parr. That might possibly be because they were taken by the Phaidon and Magnum photographer Martin Parr. 

 

Martin Parr for House of Holland
Martin Parr for House of Holland

Iconic British youth cult fashion of all eras and persuasions find a geographical foil when posed in front of Parr's craftily knowing camera lens. Greasy spoon cafés, dingy seaside towns and Saturday nights spent watching the clothes go round provide a frame for the fine art of dressing up - or down. 

 

Martin Parr for House of Holland
Martin Parr for House of Holland

Twin tone suits and fluoro jackets mix seamlessly with Doctor Martens and slightly shabby sportswear chic - in Parr's expert hands colours are pushed and headaches induced.Some of his own iconic photos even feature here and there on the knits.

 

Martin Parr for House of Holland
Martin Parr for House of Holland
 

Meanwhile, House of Holland's accompanying hashtag #MartinFuckingParr is a cute appropriation of the recent #JohnnyFuckingMarr one used on the recent solo tour by the ex-Smiths guitarist, brutalist architecture fan and all round early Britpop legend. Richard Prince himself couldn't have done it with more aplomb.

 

Martin Parr for House of Holland
Martin Parr for House of Holland

Check out our many great books with Martin Parr, read our interview about the Photobook with with him and co-author Jerry Badger and indulge your love of iconic Brit street fashion over at House of Holland where you can buy a Parr-inspired butter, chips and sausage sweat shirt (plus  accompanying joggers) and a Martin Fucking Parr scarf - the perfect  job interview ensemble. 

 

Martin Parr for House of Holland
Martin Parr for House of Holland

Martin Parr for House of Holland

 


You May Also Like


Related



ABOUT PHAIDON

Phaidon is the premier global publisher of the creative arts with over 1,500 titles in print. We work with the world's most influential artists, chefs, writers and thinkers to produce innovative books on art, photography, design, architecture, fashion, food and travel, and illustrated books for children. Phaidon is headquartered in London and New York City.
Read more