Micheal and Darroch Putnam in West Hollywood, with their dogs

Michael and Darroch Putnam share their enthusiasm for their new book

The masterful floral designers explain why Flower Color Theory is something they really want to share with the world Darroch and Michael Puttnam talk us through their new book Flower Color Theory (with a little help from their furry friends)

Michael and Darroch Putnam might be among the world’s most successful floral artists – creating arrangements for everyone from Gwyneth Paltrow to Beyoncé – but they also have a skillset that extends beyond the floristry workshop.  

The pair have launched their own online TV channel, set up in business in both the East and West Coast of the USA, and have published the brilliant, and hugely popular Flower Color Guide back in 2018.  

However, as they explain in this new video, the Putnams only create books when there’s a gap in the floral market; “when there’s something that we want, and we want to show people,” as Michael puts it.

Such an opening appears to the pair a while back, and now they’ve filled it with Flower Color Theory, the only guide that uses color theory as inspiration for flower arrangements. As Darroch explains in this video, the pair shot 200 arrangements, to teach colour theory through flowers. 



It’s a beautiful, practical book and one suited to our time. With detachable, color-coded pages, you can take Flower Color Guide out to the flower store, or anywhere else in the field; while so many of us have to settle for virtual lessons and workshops, the book is, as Michael says, “a tactile learning experience.”


Signed editions of Flower Color Theory are available in our store
Signed editions of Flower Color Theory are available in our store

Share their enthusiasm for this great new title, which will be published in February 2021, by watching this video, or pre-ordering a signed copy in our store here.