Pentagram partner Michael Bierut's contribution to the 45 Pin Project
Pentagram partner Michael Bierut's contribution to the 45 Pin Project

Artists and designers join Hillary's 45 Pin Project

Pentagram partners Michael Bierut and Paula Scher work alongside 43 other talents in a big button drive

While there is a place for Facebook canvassing and Twitter campaigning in contemporary politics, current presidential candidates are also employing older, better-established ways of winning votes and support.

The 45 Pin Project is a collection of buttons (badges) designed by 45 US artists and designers supporting Hillary Clinton. Rather than stick to simple campaign messages the badges offer participants a little more latitude, allowing each contributor to "create button designs that embody why they support Hillary."

 

Pentagram partner Paula Scher's contribution to the 45 Pin Project
Pentagram partner Paula Scher's contribution to the 45 Pin Project

Pentagram partner Michael Bierut, who designed the official campaign logo, contributed a simple, eye-catching Hi! design, while fellow Pentagramer Paula Scher digs a little deeper with her arrows marked Unity, Progress and Empathy.

 

Robynne Raye's contribution to the 45 Pin Project
Robynne Raye's contribution to the 45 Pin Project

Other contributions come from Seattle poster designer Robynne Raye, whose hand-drawn designs recall an earlier era of political messaging; Polish-American designer Agnieszka Gasparska, whose work highlights the other countries around the world that have already elected female leaders; and a charming Pantsuits for President design from New York trio Marianna Fierro, Julia Zeltser and Deroy Peraza of the Hyperakt design studio.

 

Agnieszka Gasparska's  contribution to the 45 Pin Project
Agnieszka Gasparska's contribution to the 45 Pin Project

The buttons, which are union-made in the USA and sold through the official Clinton store, are available now as individual sets priced at $5, or as a $100 set, for truly committed politics and graphics fans.

 

Hyperakt's contribution to the 45 Pin Project
Hyperakt's contribution to the 45 Pin Project

For more on political graphics of a slightly more aggressive nature, take a look at Visual Impact, and for a definitive study of a pioneering figure in American graphic design take a look at our Paul Rand book.

 

The 45 Pin Project collection
The 45 Pin Project collection