Michael Putnam with one of his displays for Brandon Maxwell. Image courtesy of Putnam & Putnam's Instagram

Putnam & Putnam fill trucks with flowers for Gaga designer

Michael and Darroch Putnam give fashion director Brandon Maxwell's tailgate-themed show a floral accompaniment

New York Fashion Week is a busy time for Michael and Darroch Putnam. The couple’s floral design studio, Putnam & Putnam, is the go-to spot for tasteful, upmarket, fashionably executed flower displays. So far this fashion week they’ve already worked with Jason Wu and Net-a-Porter. However, their most striking display has to be the battered pick-up trucks they packed with flowers for Texan designer Brandon Maxwell.

Maxwell is probably best-known as Lady Gaga’s fashion director; she’s wearing a black dress by him on the current cover of Vogue (Ocotber issue). However, he’s also a proud citizen of the Lone Star State, and, for his latest show, he chose to recreate a Texan tailgate party, with “burgers, beer, [and guests] sitting in the back of trucks, fold out chairs, [and] on the top of ice chests.” 



Putnam & Putnam ran with this brief, providing an incredible array of blooms, packed into the backs of beautifully road-worn pick-up trucks. Brandon was suitably impressed. “I never want to touch a flower by anyone else ever again!” he wrote on Instagram. 


Flower Colour Guide
Flower Colour Guide

Nor do we. To gain some insight into how Michael and Darroch do it, order a copy of their new Flower Colour Guide, it’s the ultimate colour-by-colour flower reference guide, and the book they say they wish they had had when they started their career.