Fresh FruitsShoichi Aoki

Forty-five exciting new postcards selected from the acclaimed book Fresh Fruits, the best-selling, second volume of photographs by Shoichi Aoki, a leading publisher and photographer of street fashion in Japan, which is proving to be just as popular as its predecessor Fruits. The postcards are illustrated with an all-new collection of Tokyo street fashion portraits featuring Japanese teenagers between the ages of 12 and 18 wearing everything from haute couture to home-made items, always with utter conviction and often to startling effect. The postcards are presented in a transparent plastic case, which is available in a range of ‘fruity’ colours. Specifications:

  • Format: Card Box
  • Size: 197 × 138 mm (7 3/4 × 5 1/2 in)
  • Pages: 45 pp
  • Illustrations: 0 illustrations
  • ISBN: 9780714846217

Shoichi Aoki (b.1955) is a leading publisher and photographer of street fashion in Japan. In 1997 he established his much acclaimed Fruits magazine, which to this day records and celebrates the freshness of Japanese street fashion. He is also the editor of popular fashion magazines Street and Tune.

"A funky, funny look at Tokyo's teen street fashion - all Vivienne Westwood and DIY chic. Guaranteed to give you that happy-all-over-feeling."—Elle

"Crucial ingredients are cartoon, fluffy and frilly, matched with a scrupulous attention to detail... A jolly homage to innovation and the teen dreams of Japan."—The Daily Telegraph

"My Little Pony bags rub stomachs with the Tellytubbies in a kaleidoscopic candyfloss fantasy of arrested development. Fabulous... Don’t read it with a hangover."—Gay Times

"Bright, wild and eccentric."—Amateur Photographer

"Vibrant and fascinating."—Guardian