Wonderbox, The Imprint, Seoul - photo courtesy the architect MVRDV
Wonderbox, The Imprint, Seoul - photo courtesy the architect MVRDV

One thing not to miss in Seoul

Art galleries and clubs are just a few of the many new highlights in our newly released Wallpaper* City Guide

At Paradise City, an entertainment complex near Incheon Airport, Seoul, Dutch architecture practice MVRDV was tasked with inserting and blending in two windowless structures to house a club and indoor theme park. Their big idea for The Imprint, which opened last year (2018), was to design reliefs (or imprints) on each façade, made from thousand of glass-fibre-reinforced concrete panels painted white, that ‘reflect’ the nearby buildings. You can't deny it's incredibly effective.

 

Chroma, The Imprint, Seoul - photo courtesy the architect MVRDV
Chroma, The Imprint, Seoul - photo courtesy the architect MVRDV

Wonderbox (main pic) curves to echo the casino behind it, and Chroma (above) is part-bathed in what seems to be a gold spotlight, which can be seen from incoming planes. An optical illusion makes it appear as if the entrances have been hoisted by a higher force, and digital-screen floors projecting visuals that bounce off mirrored ceilings entice you in. 

186 Yeongjonghaennam-ro 321beon-gil, Jung-gu, T032 1833 8855, www.p-city.com

 

Wallpaper* City Guide Seoul
Wallpaper* City Guide Seoul

It's one of the many new attractions in the city, covered in our completely updated for 2019 Wallpaper* City Guide. You can buy it here.