HAY: Rolf and Mette Hay, edited by Kelsey Keith, with a foreword by John Hoke III

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Welcome to HAY’s universe of irresistible, affordable, everyday design.   

'HAY is destined to be an important part of the modern design canon – not as the result of design theory or design thinking, but as a result of design doing.' – John Hoke III, Chief Design Officer, Nike

In 2002, husband and wife Rolf and Mette Hay founded their namesake company and forever changed how the world perceives Scandinavian design. Born from the duo’s desire to make outstanding design available to all, HAY reimagines functional objects, turning couches, cutting boards, towels, and toothbrushes into colourful items that bring joy to one’s daily life.

Simple, clever, and approachable, HAY’s furniture and accessories are both high quality and affordably priced, a seamless blend of style and economy that has attracted legions of younger, cost-conscious fans. Its deep connections within the art, food, fashion, and broader cultural communities, as well as its emphatic embrace of colour – icy pastels, Memphis primary colours, rich jewel tones, and vivid near-neons – ensure HAY’s bestselling products including the Mags Sofa, Matin Lamp, About A Chair, Palissade Collection, and Sowden Accessories Collection remain one step ahead of the zeitgeist.

Published to coincide with the brand’s 20th anniversary, this inspiring visual monograph explores HAY’s origins and astronomical trajectory, including its close partnership with Herman Miller; its collaborations with an ever-growing stable of brilliant international designers, including  Ronan and Erwan Bouroullec, Muller Van Severen, Doshi Levien, and GamFratesi, along with brands including COS, IKEA, and SONOS; and the aesthetic alchemy that makes HAY’s products and retail environments so distinct.

HAY features 600 colour images; interviews with key collaborators; a foreword by John Hoke, Chief Design Officer of Nike; and an illustrated timeline of key milestones and collaborations over the years.


  • Format: Hardback
  • Size: 270 x 205 mm (10 5/8 x 8 1/8 in)
  • Pages: 240 pp
  • Illustrations: 300 illustrations
  • ISBN: 9781838665647

HAY was borne from founders Rolf and Mette Hay's desire to make high-quality, beautiful, practical designs for the many, not the few.

Kelsey Keith is the editorial director at Herman Miller, a contributor at Elle Decor, an independent podcast consultant, and the former editor-in-chief of Curbed and founding editor at Architizer.

John Hoke III is the Chief Design Officer of Nike.