Braun: Designed to KeepKlaus Klemp

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The definitive history of Braun – the pioneering German electronics brand that changed the face of modern design

Since 1921, Braun has been shaping the way we live through timeless designs that are simple, useful, beautiful, and designed to keep. Unlike many brands before it, and many more that followed, Braun created a culture of design – underpinned by a set of functional and aesthetic principles – that went on to have worldwide impact.

Across 3 sections and more than 500 images, the book charts the company’s defining moments, core identities, and key characters, together presenting the most comprehensive history of Braun ever published.

Featuring brand-new photography of Braun’s most iconic products alongside never-before-published archival images, drawings, advertisements, internal documents, and correspondence, in-depth narrative texts interweave the Braun story with the cultural and political history of Germany, providing new context and insight into one of the most famous product design brands in the world.

With profiles on key members of the creative and leadership teams that reinforce Braun’s design legacy and the importance of the people behind the process, Braun: Designed to Keep unpacks the brand’s core values – such as simplicity, usefulness, and longevity – that changed the way household products are perceived, designed, and used.


  • Format: Hardback
  • Size: 290 × 250 mm (11 3/8 × 9 7/8 in)
  • Pages: 424 pp
  • Illustrations: 500 illustrations
  • ISBN: 9781838663896

Klaus Klemp is professor of design theory and history at the HfG Offenbach, Germany, and curator of design at the Museum Angewandte Kunst, Frankfurt am Main, where he was previously exhibition director and deputy director. Prior to his roles at the museum, Klemp was director of the cultural department of the city of Frankfurt.

As featured in The Guardian

‘A book you’ll want to keep around as a reference for the next time a new product launches and you think, “Now where have I seen that before?”’ – The Verge

‘A showboat of a publication, thanks to the gorgeous glamour shots of Braun’s products.’ – Fast Company

‘Makes a incontestable case that the Braun brand values – simplicity, usefulness, longevity – changed the way household products were perceived.’ – Esquire

‘A comprehensive and covetable overview of one of the greatest modern manufacturers.’ – Wallpaper* Magazine

‘Will serve as an important design reference for any library.’ – Acquire

‘With over 500 captivating images, this tome is a must-have for every design enthusiast.’ – Airows

‘A comprehensive book on the many iconic products and timeless design principles of [this] German design company.’ – The Bookseller