ABOUT THE ARCHIVE
The Phaidon Archive of Graphic Design
features 500 graphic designs including newspapers, magazines, posters, advertisements, typefaces, logos, corporate design, record covers and moving graphics from around the world, which have set a benchmark for excellence and innovation.
The dividers that come with this 'book in a box' allow you to define how you want to organise, whether it is chronologically, alphabetically, by designer or by subject.
Compiled and researched by experts, and illustrated with up to six images per entry, including rarely seen historical and contextual material, The Phaidon Archive of Graphic Design
is the ultimate reference guide for the design professional and enthusiast alike. Designed with exceptional production details and rich with information, this book also becomes an object that appeals to the creativity and imagination of the reader.
IN THE PRESS
'hard to fault... Its genius lies in its flexibility... a brilliant resource for artists, creatives and designers alike, as well as the visually curious.' The Sunday Telegraph
'Though blindness is the only bulwark against constant image influx, the Phaidon Archive, at least, allows you to see the images with brand new eyes.' Blackbook
'Even if you don't light up at seeing the work of Paul Rand or Andy Warhol, you'll want Phaidon's new Archive of Graphic Design. Thumbing through the cards is like playing Trivial Pursuit' Details
'Leading arts publisher Phaidon has collated some of the world's most prolific examples of graphic design and put them in a handy box set of more than 500 flash cards.' Acclaim Magazine
'good graphic design can be informative, persuasive - and sometimes even moving. The Phaidon Archive of Graphic Design surveys some of the highlights over the past 600 years.' The Wall Street Journal
'an impressive, exhaustive, rigorously researched, and beautifully produced compendium of 500 seminal designs spanning newspaper, magazines, posters, advertisements... examined through 3000 color and 300 black and white illustrations in their proper historical and socio-cultural context.' Brain Pickings
'Designers, design students, and design enthusiasts everywhere... this is cool.' Felt and Wire
'The Phaidon Archive of Graphic Design is the commercial art cannon embodied: 500 topic sheets on everything from a 700-year-old Buddhist text to the album art of Beck's The Information.' T: The New York Times Style Magazine
'A radical departure from traditional bookmaking, [The Phaidon Archive of Graphic Design] pays tribute to the power of design both through its contents and, well, its design.' Steve Heller for The Atlantic
'The sweep of the selection is exciting and impressive and it does feel like the biggest decision – to print each of the entries as a single page, instead of binding them in book form or formatting them for screen – went the right way.' Creative Review
'wonderful... When Alexey Brodovitch, the great art director of Harper's Bazaar magazine, tutored students at his self-styled "design laboratory" in the 1930s, his most famous instruction was, "Astonish me!" In many ways, The Phaidon Archive of Graphic Design is a history of visual astonishment.'
'A graphic designer's wet dream. In a box.' Acclaim Mag
'you can be pretty sure that this huge archive of graphic design will be a well-executed, instructive book' design-daily
'It may weigh more than your free weights and pack more pieces than a Lego set, but The Phaidon Archive of Graphic Design is packed with enough iconic imagery to put any contemporary museum to shame.' lifestylemirror
'The Phaidon Archive of Graphic Design is a book in a box, an archive of loose leaf pages, that will tell the history of visual communication – it promises to be a fascinating resource for design professional and amateur enthusiasts both.' HereElsewhere
'Sure to be a hit for any typeface-loving design guru, the “book in a box” is an accumulation from the editors of loose leaf pages that catalogs 500 graphic designs that span various mediums including newspapers, magazines, ads, logos, corporate designs, CD artwork, motion graphics as well as typefaces. Rich in information, rare historic data and even better visuals, The Phaidon Archive of Graphic Design is intended to sate both design enthusiasts as well as design professionals.' HypeBeast
'If you are anything like us, creative blocks are best dissolved by flipping through examples of great work, and in that regard, this box could serve as a gigantic magic pill. Newspapers, magazines, adverts, typefaces, logos, and album the world-over are represented.' Selectism