FOLLOW US        

Amazon to start selling fine art from this summer

Letter to NY galleries from its new business department invites them to "light snacks and refreshments" tomorrow
The Amazon logo
The Amazon logo


SHARE THIS PAGE


Related


 

Not content with selling just about everything made on the planet today, Amazon is making perhaps its boldest move yet - into selling fine art. A letter sent out from the company's business development department last Friday invited selected galleries to a get together to talk about a new site Amazon Fine Art Gallery, apparently due to launch later this summer. 

Part of the letter read: "This summer Amazon is planning to launch a Fine Art Gallery where customers will be able to purchase original artwork offered by a select group of invited galleries via Amazon.com. You are cordially invited to a special event in New York where we will introduce the Amazon Art marketplace to New York galleries.


We’re inviting you and a select group of your peers to join us for light snacks and refreshments on Wednesday, May 22, to learn more about connecting with new customers and driving sales on our platform. We have received overwhelming support from the galleries that have already joined the platform and we would love the opportunity to offer your gallery’s selection in the Amazon Art Gallery."

 

Amazon's CEO Jeff Bozos

Amazon's CEO Jeff Bozos

Amazon appears to be targeting middle market galleries, some of which have suffered slightly since the art-buying action moved perceptibly to the top of the market. The approach is also noteworthy as it appears to be very different from the way that Amazon sidestepped the book and music buying business on its launch and relatively quickly, effectively replaced it.

In selling art Amazon obviously needs the reassurance a gallery offers the buyer when making a purchase. Hence the letter inviting them to become a part of the endeavour. Expect a formal  announcement tomorrow. The best art buying advice of course comes from legendary New York art advisors Ethan Wagner and Thea Westreich Wagner. You can find some of it in our recent interview with them and a whole lot more of it in their wonderful new book, Collecting Art for Love, Money and More.


SHARE THIS PAGE

Love art? Then take a look
at the best art books in the world

See more

RELATED BOOK
Collecting Art for Love, Money and More

You May Also Like



HOME OF THE VISUAL ARTS

Phaidon is the premier global publisher of the creative arts with over 1,500 titles in print. We work with the world's most influential artists, chefs, writers and thinkers to produce innovative books on art, photography, design, architecture, fashion, food and travel, and illustrated books for children. Phaidon is headquartered in London and New York City. Read more
Contact us

Phaidon Offices

Contact the sales team

  Press offices

Submitting a book proposal

Careers at Phaidon


. SIGN UP FOR PHAIDON NEWS .
. .
.
.
. FOLLOW PHAIDON ON .
. . . . . .