MAD make the walls come alive in this Beijing bathroom

The Chinese architects rethink art bathroom conventions setting LEDs into the walls of Roca Beijing
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The Roca Beijing Gallery by MAD Architects. Image courtesy of MAD Architects
The Roca Beijing Gallery by MAD Architects. Image courtesy of MAD Architects

Shopping for baths, taps and sinks is rarely a highly cultured activity. However, visitors to MAD Architects new Roca showroom, or the Roca Beijing Gallery, as the firm prefers to style it, in the Dongzhimen district of the capital, will offer a little more refinement and interaction in its display space.

 

The Roca Beijing Gallery by MAD Architects. Image courtesy of MAD Architects
The Roca Beijing Gallery by MAD Architects. Image courtesy of MAD Architects

The development, created for the Spanish bath firm in conjunction with the renowned French gallerist Jérôme Sans – best-known for co-founding Paris’s Palais de Tokyo gallery – has LED screens set into its inner walls, creating an immersive visual experience.

 

The Roca Beijing Gallery by MAD Architects. Image courtesy of MAD Architects
The Roca Beijing Gallery by MAD Architects. Image courtesy of MAD Architects

Rather than screen simple video works, the walls in Roca Beijing will be used to show simulated depictions of people using the showroom, shaving and showering in among the sanitary fittings, or mimicing different weather conditions such as rain, sunshine, or smog – a controversial meteorological phenomena in this polluted city.

 

The Roca Beijing Gallery by MAD Architects. Image courtesy of MAD Architects
The Roca Beijing Gallery by MAD Architects. Image courtesy of MAD Architects

Adding additional screens within an already heavily mediated urban environment might seem like overkill, yet Ma Yansong, MAD Architect’s founding principal, hopes these LEDs will actually draw Beijing’s citizens away from their phone screens and into a closer interaction with one another.

 

Ma Yansong at the Roca Beijing Gallery by MAD Architects. Image courtesy of MAD Architects
Ma Yansong at the Roca Beijing Gallery by MAD Architects. Image courtesy of MAD Architects

“I hope that the Roca Beijing Gallery can become a positive, vivid corner of the urban community, connecting people and the city in the simplest way,” says Ma Yansong, MAD Architect’s founding principal. For more on MAD’s work order a copy of MAD Works here.


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