How to Be Yourself

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An irreverent book of radically honest advice by renowned fashion arbiter and legendary window dresser Simon Doonan

Through his unconventional wisdom and singular storytelling, Simon Doonan is the ideal instructor to help readers find — and then flaunt — their own creative style and vision. With provocative wit, he walks us through every aspect of our lives: fashion, socializing, love, work, decor, and family, while staying true to who we are even when our culture conspires to pull us away from our center. This is a survival guide for the new decade — literary GPS that promises to bring us back to ourselves.


  • Format: Paperback
  • Size: 178 x 120 mm (7 x 4 3/4 in)
  • Pages: 160 pp
  • Illustrations: 65 illustrations
  • ISBN: 9781838661410

Writer, media personality, and iconic window dresser Simon Doonan worked for Diana Vreeland at the Costume Institute before joining Barneys New York in 1986, where for nearly three decades he was the creative director behind the store's legendary displays. He is a judge for the NBC show Making It, and has been published in the New York Observer, The Daily Beast, Harper's Bazaar, Glamour, and Slate, among others.

"A punchy book about the power of self-identity." —WWD

"Simon Doonan's latest book helps you look at all aspects of your life: fashion, friends, work, love, work, and more, with anecdotes, case studies, and cheeky wit." —Town & Country

"True to the title of his new book...Doonan says that what's most important is to stick to looks that fit your own aesthetic." —NY Post - Page Six

"A rousing call for self belief in the face of conformist culture." —ELLE Decoration

"Joyful... Simon walks you through the hurdles of life with a good measure of wisdom and humour." —Living Etc.

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