Alan Fletcher Collection


Collection of playful graphics and creative wordplay from Alan Fletcher


Editions:

Price: USD$99.90 USD$39.95

This bundle includes:

Beware Wet Paint: A founder of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are over 100 of Fletcher's design solutions.

Grouped into thematic chapters for instructive reference, the projects demonstrate Fletcher's lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. Designed by Fletcher himself, Beware Wet Paint offers a vibrant description of an artist at work.

Picturing and Poeting: Following on the success of The Art of Looking Sideways, Picturing and Poeting presents an eye-catching and mind-teasing collection of visual games, doodles, graphic objects, sketches and quotations, that demonstrates how images can often convey meaning more clearly than text. A fascinating and entertaining exploration of the potential that words have to become pictures, and that drawings have to convey meanings, as well as an intriguing collection of ephemera. Assembled from the notebooks and travel diaries of Alan Fletcher, over a lifetime of noticing the detail and wit in everything and applying his own unique style, this book will appeal to everyone who enjoys visual games, puns and witty stories. Accompanied by succinct and insightful observations into the nature of meaning and the workings of images, this book attempts to illustrate the inner workings of one of the most creative minds and most internationally influential figures in graphic design.

100 Maverick Postcards: This collection of one hundred quirky and original postcards, inspired by the award-winning The Art of Looking Sideways, has been created and chosen by Alan Fletcher, one of the world's leading designers, and a founder member of the design group Pentagram. A witty and entertaining feast for the eye and the mind, these postcards are presented in an attractive wooden box and will especially appeal to the creative and visually aware.



SPECIFICATIONS:

Format: Paperback
Size: 245 x 210 mm (9 5/8 x 8 1/4 in)
Pages: 500 pp
Illustrations: 400 illustrations
ISBN: COLLECT100077C

Alan Fletcher (1931–2006) belonged to that elite international group of designers who transcended the conventional boundaries of their craft. He was a founding member of the design group Pentagram and tackled every facet of design with a unique style and purpose. He was consultant Creative Director to Phaidon Press, and author of The Art of Looking Sideways and Beware Wet Paint, both published by Phaidon.

"Fletcher probably gets bored with always being on the receiving end of praise, but his work is simply terrific - buy this book."—FX

"One of the best graphic design books ever published."—Critique

"Coaxes the reader into retraining their visual perspective."—The Independent

"Reads like the scrapbook of someone with too many good ideas. - These images [ - ] have an effortless charm and wit all of their own."—Sunday Telegraph

"Fletcher probably gets bored with always being on the receiving end of praise, but his work is simply terrific - buy this book."—FX

"One of the best graphic design books ever published."—Critique

"Coaxes the reader into retraining their visual perspective."—The Independent

"Reads like the scrapbook of someone with too many good ideas. - These images [ - ] have an effortless charm and wit all of their own."—Sunday Telegraph

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ABOUT PHAIDON

Phaidon is the premier global publisher of the creative arts with over 1,500 titles in print. We work with the world's most influential artists, chefs, writers and thinkers to produce innovative books on art, photography, design, architecture, fashion, food and travel, and illustrated books for children. Phaidon is headquartered in London and New York City.
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