Ross Lovegrove on his approach to design

Ross Lovegrove: "If you can visualise the dreams inside your head, the things other people can't see, you can do anything."
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You need to start everything fresh, like you know nothing, explains the designer Ross Lovegrove. Speaking to Phaidon.com about his approach to design Lovegrove's distinct philosophy fuses the 'unexpected' attributes of art with the 'expected' functionality of design.

Lovegrove, whose iconic designs include Sony Walkman, Ty Nant ripple effect water bottle and contemporary concept car, Kyoto, has also designed this year’s Brit Insurance Designs of the Year awards trophy, the recipient of which will be announced tomorrow (15 March).


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Phaidon is the premier global publisher of the creative arts with over 1,500 titles in print. We work with the world's most influential artists, chefs, writers and thinkers to produce innovative books on art, photography, design, architecture, fashion, food and travel, and illustrated books for children. Phaidon is headquartered in London and New York City.
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