Wim Crouwel curates Phaidon online exhibition

Legendary graphic designer uses images from Archive of Graphic Design to put together online show
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A. M. Cassandre, Nord Express (1927)

1 / 25 A. M. Cassandre, Nord Express (1927)

Josef Müller-Brockmann, Beethoven (1955)

2 / 25 Josef Müller-Brockmann, Beethoven (1955)

Karel Martens, OASE Journal for Architecture (1990-present)

3 / 25 Karel Martens, OASE Journal for Architecture (1990-present)

Adrian Frutiger, Univers (1954-1957)

4 / 25 Adrian Frutiger, Univers (1954-1957)

Jan Tschichold, Konstruktivisten (1937)

5 / 25 Jan Tschichold, Konstruktivisten (1937)

Henry C. Beck, London Underground Map (1931)

6 / 25 Henry C. Beck, London Underground Map (1931)

Massimo Vignelli and Bob Noorda, New York Subway Sign System and Map (1966-1972)

7 / 25 Massimo Vignelli and Bob Noorda, New York Subway Sign System and Map (1966-1972)

Paul Renner, Futura (1927)

8 / 25 Paul Renner, Futura (1927)

Piet Zwart, N. V. Nederlandsche Kabelfabriek 1927–1928 (1928)

9 / 25 Piet Zwart, N. V. Nederlandsche Kabelfabriek 1927–1928 (1928)

Anthony Froshaug and Tomás Gonda, Ulm (1958-1968)

10 / 25 Anthony Froshaug and Tomás Gonda, Ulm (1958-1968)

Theo van Doesburg and Vilmos Huszár, De Stijl (1917-1932)

11 / 25 Theo van Doesburg and Vilmos Huszár, De Stijl (1917-1932)

Hans Rudi Erdt, Opel (1911)

12 / 25 Hans Rudi Erdt, Opel (1911)

Emil Ruder, Typographie (1967)

13 / 25 Emil Ruder, Typographie (1967)

Max Bill, Le Corbusier & Pierre Jeanneret: Oeuvre Complète (1935-1939)

14 / 25 Max Bill, Le Corbusier & Pierre Jeanneret: Oeuvre Complète (1935-1939)

Herbert Bayer, Bayer Universal (1925)

15 / 25 Herbert Bayer, Bayer Universal (1925)

Filippo Marinetti, Zang Tumb Tumb (1914)

16 / 25 Filippo Marinetti, Zang Tumb Tumb (1914)

Bart van der Leck, Het Vlas (1941)

17 / 25 Bart van der Leck, Het Vlas (1941)

Mark Holt, Hamish Muir and Simon Johnston, Octavo (1986-1992)

18 / 25 Mark Holt, Hamish Muir and Simon Johnston, Octavo (1986-1992)

Karl Gerstner, Programme Entwerfen (1962)

19 / 25 Karl Gerstner, Programme Entwerfen (1962)

Otl Aicher, ERCO (1976)

20 / 25 Otl Aicher, ERCO (1976)

Josef Müller-Brockmann, The Graphic Artist and His Design Problems (1961)

21 / 25 Josef Müller-Brockmann, The Graphic Artist and His Design Problems (1961)

Hendrik Nicolaas Werkman, The Next Call (1923-1926)

22 / 25 Hendrik Nicolaas Werkman, The Next Call (1923-1926)

Alan Fletcher, V&A (1989)

23 / 25 Alan Fletcher, V&A (1989)

Karl Gerstner, Schiff nach Europa by Markus Kutter (1957)

24 / 25 Karl Gerstner, Schiff nach Europa by Markus Kutter (1957)

Eric Gill, Gill Sans (1928-1929)

25 / 25 Eric Gill, Gill Sans (1928-1929)


A couple of weeks back we sent one of the world's greatest graphic designers, Wim Crouwel, a copy of the Phaidon Archive of Graphic Designto see what he thought about it. He was more than impressed, so we asked him to put together an online exhibition of the designs in it that he thinks have really pushed our design culture forward. 

Wim's credentials are second to none so we were particularly interested in seeing his choices and hope you will be too. Being in his 80s now (though still effortlessly spry and stylish) he was also impressed by the considerable heft of the package, wrily noting its 13kg weight when it arrived on his south Amsterdam doorstep. 

In the online gallery above we reprint the images from the book as chosen by Wim who simply says, "All of these subjects made, during my lifetime as a designer, a great impression on me." Us too, Wim. When you've flipped through the images, read our recent interview with Wim.


ABOUT PHAIDON

Phaidon is the premier global publisher of the creative arts with over 1,500 titles in print. We work with the world's most influential artists, chefs, writers and thinkers to produce innovative books on art, photography, design, architecture, fashion, food and travel, and illustrated books for children. Phaidon is headquartered in London and New York City.
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