Building a virtual world

How architecture and design in Second Life is shaping the world we live in
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The virtual world of Second Life

1 / 18 The virtual world of Second Life

The virtual world of Second Life

2 / 18 The virtual world of Second Life

The virtual world of Second Life

3 / 18 The virtual world of Second Life

Giant Beanstalk from Second Life

4 / 18 Giant Beanstalk from Second Life

The virtual world of Second Life

5 / 18 The virtual world of Second Life

The virtual world of Second Life

6 / 18 The virtual world of Second Life

The virtual world of Second Life

7 / 18 The virtual world of Second Life

The virtual world of Second Life

8 / 18 The virtual world of Second Life

Aloft Hotel architects and planners discuss the virtual build of the Second Life Aloft Hotel.

9 / 18 Aloft Hotel architects and planners discuss the virtual build of the Second Life Aloft Hotel.

The Aloft Hotel in Second Life

10 / 18 The Aloft Hotel in Second Life

W XYZ Bar in the Second Life Aloft Hotel

11 / 18 W XYZ Bar in the Second Life Aloft Hotel

Construction of the real world Aloft Hotel and the Second Life version

12 / 18 Construction of the real world Aloft Hotel and the Second Life version

The real world Aloft Hotel and the Second Life version

13 / 18 The real world Aloft Hotel and the Second Life version

University of Austin School of Architecture, Alley Flats (2007 and 2009)

14 / 18 University of Austin School of Architecture, Alley Flats (2007 and 2009)

University of Austin School of Architecture, Alley Flats (2007 and 2009)

15 / 18 University of Austin School of Architecture, Alley Flats (2007 and 2009)

Marlon Blackwell Architects, Porchdog House Prototype, Biloxi, Mississippi

16 / 18 Marlon Blackwell Architects, Porchdog House Prototype, Biloxi, Mississippi

Marlon Blackwell Architects, Porchdog House Prototype, Biloxi, Mississippi

17 / 18 Marlon Blackwell Architects, Porchdog House Prototype, Biloxi, Mississippi

Marlon Blackwell Architects, Porchdog House Prototype, Biloxi, Mississippi

18 / 18 Marlon Blackwell Architects, Porchdog House Prototype, Biloxi, Mississippi


When Philip Rosedale first conceived the idea behind Second Life - the virtual world peopled by avatars (digital versions of users) which now has a huge international following - he had no idea what impact the programme would have on architecture and design.

Today the site is fast becoming a popular place for architects to road-test structures, such as Starwood's Aloft hotels, before they are built, as well as providing a space for 'limitless' creativity and inspiration, which increasingly filters back to the real world.  


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