Time after time, over the last 40 years, I have been challenged to show exactly what a sustainable world would actually look like. It took a while, but The World We Made answers that challenge.
And it's a good world to be living in - massively improved by smart, clean technology, and committed to a much fairer, more sustainable model of economic growth.
It's clear to me that we're never going to scare people into living more sustainably! We have to be able to demonstrate just how dynamic and aspirational such a world could be - and that we've still got time to deliver it.
Jonathon Porritt (founder of Forum for the Future, a global sustainability non-profit)
|$39.95 | £24.95 | €35.00 | $45.00 AUS||
PHOTOSHOPPING THE FUTURE:
TAKE A LOOK AT THE WORLD THAT AWAITS US IN 2050
|British environmentalist Jonathan Porritt offers a photo-realistic vision of life on Earth in the year 2050. (Spoiler alert: the future does not exactly go smoothly.)|
|Read the article >>|
INTRODUCING ALEX MCKAY
IN CONVERSATION: JONATHON PORRITT AND THE
NARRATOR OF 'THE WORLD WE MADE'
|Forum for the Future's Founder-Director discusses how things have changed with Alex McKay – a 50-year-old history teacher, living in 2050, and the narrator of his new book, 'The World We Made'.|
|Read the conversation >>|
JONATHON PORRITT ON THE WORLD WE MADE
|The legendary environmental campaigner on how to scrub clean the earth's atmosphere, why robots might soon be man's best friend and the big steps China is taking to dispel its polluter of the planet reputation|
|Read the interview >>|
ABOUT THE BOOK
The World We Made is told through the words of Alex McKay, a teacher looking back from 2050 to tell the story of how we got from where we are today (in a pretty bad way, environmentally) to a much better place in 2050.
Part history, part personal memoir, Alex's story charts the key events, technology breakthroughs and lifestyle revolutions that make the world what it is in 2050.
Inevitably, there are lots of 'shocks to the system' along the way - caused by accelerating climate change, threats to food supplies and so on. Those shocks massively reinforce the case for wise, timely decisions - which come thick and fast from 2018 onwards.
WHAT EVERYONE'S SAYING
'Jonathon Porritt's book dreams big, as if our future depends on it. And it does.' Richard Branson
'I am absolutely bowled over by the brilliance of The World We Made. Its far-sightedness and complete grasp of all the challenges the world is going to face is one thing; to write this charming, easy, accessible, optimistic vision, is really something else.' Joanna Lumley
A brilliant evocation of how it could turn out right for us by 2050! Oliver James
'Jonathon Porritt does not avoid calamity, nor does he cave in to Doomsday. His crystal ball throws light on the world of our grandchildren. Uplifting stuff from the pen of one of the world's great futurologists!' Bob Brown
'Only Jonathon Porritt could have produced such an imaginative but believable book about sustainability. Alex MacKay's account of how, by 2050, human ingenuity has cracked it, makes me wish I was going to live to see it.' Prue Leith
'Jonathon Porritt has found both the facts and the spirit required for imagining the future!' Bill McKibben
FORUM FOR THE FUTURE
|All royalties will go to support the work of Forum for the Future, one of the world's leading sustainable development non-profits.|
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