Shoichi Aoki: Fresh Fruits Postcards

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Forty-five exciting new postcards by street fashion photographer Shoichi Aoki.

Photographs by Shoichi Aoki

Editions:

Price: USD$14.95

150 points

Specifications

Card Box
English
197 x 138 mm, 7 3/4 x 5 1/2 in
ISBN-13: 9780714846217
ISBN-10: 071484621X
45 postcards

Overview

45 postcards of trendsetting teenagers from the streets of Tokyo by award-winning photographer Shoichi Aoki
Presented in a specially designed plastic box that is available in a range of 'fruity' colours
Boys, girls, spikeys, lolitas, goths and fluffies from Phaidon's best-selling book Fresh Fruits
Cards are perfect for all sorts of occasions and can be pinned on a wall or sent out to friends
Each picture is described in full on the reverse, detailing favourite designers, inspirations and crazes

In The Press

'A funky, funny look at Tokyos teen street fashion - all Vivienne Westwood and DIY chic. Guaranteed to give you that happy-all-over-feeling.' (Elle)

'Crucial ingredients are cartoon, fluffy and frilly, matched with a scrupulous attention to detail … a jolly homage to innovation and the teen dreams of Japan.' (The Daily Telegraph)

'My Little Pony bags rub stomachs with the Tellytubbies in a kaleidoscopic candyfloss fantasy of arrested development. Fabulous … Don’t read it with a hangover.' (Gay Times)

'Bright, wild and eccentric.' (Amateur Photographer)

'Vibrant and fascinating.' (Guardian)

About the author(s)

Shoichi Aoki (b.1955) is a leading publisher and photographer of street fashion in Japan. In 1997 he established his much acclaimed Fruits magazine, which to this day records and celebrates the freshness of Japanese street fashion. He is also the editor of popular fashion magazines Street and Tune.