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Lauren Greenfield: Generation Wealth


A highly anticipated monograph from the internationally acclaimed documentary photographer and filmmaker


Lauren Greenfield, with a foreword by Juliet Schor


Editions:

Price: USD$75.00

A highly anticipated monograph from the internationally acclaimed documentary photographer and filmmaker

Lauren Greenfield: Generation Wealth is both a retrospective and an investigation into the subject of wealth over the last twenty-five years. Greenfield has traveled the world - from Los Angeles to Moscow, Dubai to China - bearing witness to the global boom-and-bust economy and documenting its complicated consequences. Provoking serious reflection, this book is not about the rich, but about the desire to be wealthy, at any cost.



SPECIFICATIONS:

Format: Hardback
Size: 305 x 229 mm (12 x 9 in)
Pages: 504 pp
Illustrations: 625 illustrations
ISBN: 9780714872124

Lauren Greenfield is an Emmy-award-winning photographer and filmmaker. A preeminent chronicler of youth culture, gender, and consumerism, her documentary The Queen of Versailles won the Best Documentary Director Award at Sundance in 2012. Her photographs have been widely published, exhibited - and collected - and her Super Bowl commercial, Like a Girl, went viral and swept the advertising awards of 2015.

Juliet Schor is an author, economist, cultural critic, and professor of sociology at Boston College. Her research focuses on the economics of work, spending, the environment, and consumer culture.

Trudy Wilner Stack was Curator of Exhibitions & Collections at the Center for Creative Photography, the University of Arizona for over a decade, after holding positions at the Pennsylvania Academy of the Fine Arts, the International Center of Photography, and the Birmingham Museum of Art. She has curated dozens of exhibitions of contemporary and historical photography around the world, and is a frequent contributing author and lecturer.

"From Bel Air to Beijing, Lauren Greenfield has an unparalleled gift for capturing modern wealth in all its baroque permutations. Her images are viscerally intimate-sometimes comic, sometimes tragic, and always unforgettable. Generation Wealth is that rare masterpiece that will keep you engrossed from cover to cover and lingering on the memory of its images long after you've put it down." —Kevin Kwan, bestselling author of Crazy Rich Asians

"Generation Wealth is a comprehensive study of excess and evolution. Revolting and revelatory, sobering and stunning. Lauren Greenfield is the Doris Kearns Goodwin of the visual medium." —Jamie Lee Curtis

"Lauren Greenfield's photographs range from hilarious to terrifying, sometimes in the same image. The images are unjudgemental – dystopian shock and awe somewhere at the end of Empire – and yet moving: she makes it personal. It could have been me." —Brian Eno

"Greenfield is a prodigious talent, and this book is a masterpiece. If I had the privilege of putting together the time capsule left underground for future generations, I am certain that Generation Wealth would be in the box." —Juliet Schor

"Generation Wealth takes us down the yellow brick road where we are able to see who we, as a collective, are becoming. Like Studs Terkel with a camera, Greenfield's lens allows us to watch the transmogrification of the American Dream of success through hard work, modesty and discipline turn into a nightmare of conspicuous wealth, excess and addiction... Whether the photographs are humorous, heart-wrenching or both we never feel judgement, just observation and that observation gives us room to know we are all complicit in varying degrees." —Jennifer Beals

"If Mark Twain said that the lack of money is the root of all evil, what is the presence of money? An excess, overabundance, surfeit of money? Money leaking out of every pore? Grotesque, effulgent amounts of money? When I think of money, I think of the possibility of being left alone with my own thoughts and dwindling abilities to concentrate on something. I don't necessarily think of throne rooms, peacock feathers, gilded Corinthian columns, barstools covered with whale scrota. Lauren Greenfield's Queen of Versailles taught me a simple principle: Never allow yourself to be photographed on your throne (even though I don't think there's much danger of that, for me). Her new magnum opus, Generation Wealth, takes us into a new Dantesque version of hell. Not the devil frozen in his own tears. But perhaps something worse. A wilderness of bad taste. If nothing exceeds like excess, here we have a set of powerful examples. It's as if we suddenly realized that Donald Trump is the decorator of the world."—Errol Morris

"A staggering indictment of materialism." —Smithsonian

"With a golden cover and 650-odd images inside, [Generation Wealth] is a sociological record of the extreme measures taken to acquire and spend money, what Greenfield calls "the influence of affluence." —The New York Times

"[A]n anthropological deep-dive into the way the very idea of wealth has infected the human psyche globally." —Los Angeles Times

"Through Greenfield's lens, the accumulation of wealth comes off more as a destructive addiction than a path to self-improvement. She shoots like a documentarian, both empathetic and non-judgmental when confronted with women who use plastic surgery to cope with family strife, or with white collar criminals." —Bloomberg Pursuits

"Offers a gold-encrusted portrait of our time." —Huffington Post

"Over the last 25 years, Greenfield, who is as much sociologist as photographer, has turned her camera on every imaginable expression of wealth and, as such, is uniquely qualified to comment on our increasingly off-the-rails obsession with affluence. —FastCompany

"It is an artist's special privilege to gain access to the world of the rich - and one of her noblest callings is to show the rest of us what that looks like, how money functions, how the system works. It's hard to think of anyone who does it with as much diligence as Greenfield."—The Times Magazine

"Generation Wealth, the forthcoming coffee-table book by brilliant photographer Lauren Greenfield... A tragicomic catalogue of material excess across the globe."—The Times

"Film-maker Lauren Greenfield has spent 25 years documenting our global obsession with money. The result is a fascinating insight across 17 countries into the highs and devastating lows it can bring."—Marie-Claire

"Appropriately enough, photographer Lauren Greenfield's new book, Generational Wealth, is an embarrassment of riches... Greenfield actually talks to her subjects and unearths telling tidbits about them: like the fact that one Russian businessman owns 7,000 frog-themed art works... This is a book that more than earns its keep."—Esquire

"An incredible visual record of society's rampant materialism and our growing obsession with status, fame and wealth... Includes an excellent essay from sociologist Juliet Schor, who maintains that Keeping Up with the Joneses has today become Keeping Up with the Kardashians and who suggests that the "aspirational gap" between what we want and what we can afford has dramatically widened... Generation Wealth holds the mirror and the magnifying glass up to Western society's fetishisation of money."—Amuse-i-d.vice.com

"Lauren's exhaustive research and dedication places the photographer as an outsider on the inside. Generation Wealth is an exhaustive and giddy document of the zenith of consumer culture, where reality and fantasy merge and people will spend vast sums to shape themselves and the world into their vision. It's terrifying, fascinating, entertaining and heart-breaking."—ItsNiceThat.com

"Brilliantly gaudy photos... A gorgeous tome... An enlightening portrait of America, presenting a magpie's dream of glitter and gaudiness that delineates cultural shifts as much as stylistic trends."—CreativeBoom.com

"Greenfield turns the gods of capitalism into humans, then places them next to their worshipers."—Hyperallergic

"With 650 images and 150 first person interviews, this is a blockbuster narrative, cumulating in a troubling view on the pursuit of money, status, beauty and fame."—Wallpaper.com

"A staggering indictment of materialism." —Smithsonian

"With a golden cover and 650-odd images inside, [Generation Wealth] is a sociological record of the extreme measures taken to acquire and spend money, what Greenfield calls "the influence of affluence." —The New York Times

"Lauren Greenfield's photographs range from hilarious to terrifying, sometimes in the same image. The images are unjudgemental - dystopian shock and awe somewhere at the end of Empire - and yet moving: she makes it personal. It could have been me." —Brian Eno

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