The World We Made

Alex McKay's Story from 2050


Our planet’s environmental future is usually described in terms of doom and despair. But now, for the first time, The World We Made presents a credible, positive vision of our planet that is green, fair, connected and collaborative


Jonathon Porritt


Editions:

Price: USD$39.95


The World We Made is available for iPad exclusively on iBooks
Available now
$7.99 | £15.99 | €10.99  

SPECIFICATIONS
Hardback
245 x 172 mm (9 5/8 x 6 3/4 in)
320 pp
185 illustrations
9780714863610 | 0714863610

ABOUT THE BOOK

This is Alex McKay's story. It shows how the world could look in 2050, if we play our cards right. It's upbeat, dynamic – a world that works well for the vast majority of people.

Alex is a history teacher at Ashton Vale Community College, about to move schools, and challenged by the students to leave them with a parting gift: an account of how the world has changed since Alex became a teacher in the early 2020s.

Hence The World We Made. Part history, part personal memoir, Alex's story charts the key events, technology breakthroughs and lifestyle revolutions that make the world what it is in 2050.
  • A world in which 90% of our energy comes from renewable sources, and 30% of our electricity from solar power
  • A world in which standard IT devices are computing at the same rate as the human brain, and everyone loves their robots
  • A world in which nanotechnology, 3D printing and biomimicry have transformed manufacturing
  • A world in which personal genomics allow everyone to manage their own health, live longer and healthier, and die when they want to
  • A world in which there are still rich and poor, but the rich are poorer but happier, and the poor are richer in so many ways
Based on extensive factual research, leading environmentalist Jonathon Porritt describes a sustainable world that is prosperous, exciting and healthy. Invoking a future that has happened, Porritt’s indispensable vision captures a vibrant and dynamic planet that we can work towards achieving by acting right now. The World We Made takes concepts of sustainable development out of the theoretical, and makes them engaging, tangible and urgent, thereby leapfrogging increasingly polarized, environmental debates – and, importantly, offering a unique, upbeat and positive view of such debates.

At the back of the book, a follow-up section contains ideas and information on how we personally can effect change, with links to relevant organizations, people, initiatives and campaigns, a guide to further reading, a glossary of key terms and an index for easy navigation and reference.

All royalties from the sale of the book go to support the work of Forum for the Future, one of the world's leading non-profits working towards a sustainable future.


QUOTES

'Jonathon Porritt's book dreams big, as if our future depends on it. And it does.' Richard Branson

'I am absolutely bowled over by the brilliance of The World We Made. Its far-sightedness and complete grasp of all the challenges the world is going to face is one thing; to write this charming, easy, accessible, optimistic vision, is really something else.' Joanna Lumley

'A brilliant evocation of how it could turn out right for us by 2050!' Zac Goldsmith


ABOUT THE AUTHORS

Jonathon Porritt has been a renowned figure in the world of sustainable development for the last 40 years. A former Director of Friends of the Earth, he is the founder director of Forum for the Future, and eminent commentator, author and broadcaster. He has been closely involved in developing the sustainability strategies for companies like Unilever, Nike, Pepsi, M&S, Telefonica and Carillion, and is an advisor to the Prince of Wales and many other leaders in the field.

NEW TITLES

Wolfgang Tillmans
elBulli 2005–2011
Harvey Quaytman
Mies
The Photobook: A History Volume III
Thailand: The Cookbook
Ettore Sottsass
Photography Today
Bruce Nauman: The True Artist
Edmund de Waal
Eating with the Chefs
The Seventh Dog
WA: The Essence of Japanese Design

 
. . Phi . . . .
. Thank you for visiting Phaidon .
. You are invited to join the Phaidon community. Subscribe and receive the latest stories and members-only discounts. .
. .
.