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Picturing and Poeting


Latest collection of playful graphics and creative wordplay from Fletcher.


Alan Fletcher with a preface by Fiona MacCarthy and an introduction by Emily King


Editions:

Price: USD$39.95

Following on the success of The Art of Looking Sideways, Picturing and Poeting presents an eye-catching and mind-teasing collection of visual games, doodles, graphic objects, sketches and quotations, that demonstrates how images can often convey meaning more clearly than text. A fascinating and entertaining exploration of the potential that words have to become pictures, and that drawings have to convey meanings, as well as an intriguing collection of ephemera. Assembled from the notebooks and travel diaries of Alan Fletcher, over a lifetime of noticing the detail and wit in everything and applying his own unique style, this book will appeal to everyone who enjoys visual games, puns and witty stories. Accompanied by succinct and insightful observations into the nature of meaning and the workings of images, this book attempts to illustrate the inner workings of one of the most creative minds and most internationally influential figures in graphic design.

SPECIFICATIONS:

Format: Hardback
Size: 245 x 172 mm (9 5/8 x 6 3/4 in)
Pages: 384 pp
Illustrations: 312 illustrations
ISBN: 9780714847122

Alan Fletcher (1931–2006) belonged to that elite international group of designers who transcended the conventional boundaries of their craft. He was a founding member of the design group Pentagram and tackled every facet of design with a unique style and purpose. He was consultant Creative Director to Phaidon Press, and author of The Art of Looking Sideways and Beware Wet Paint, both published by Phaidon.

"Coaxes the reader into retraining their visual perspective."—The Independent

"Reads like the scrapbook of someone with too many good ideas. - These images [ - ] have an effortless charm and wit all of their own."—Sunday Telegraph

"A colourful and pretty book - page after page of eye-catching and quizzing visual games, doodles, graphic objects, sketches and quotations. - Fletcher['s] wit and skill at turning words into pictures make this an interesting and challenging book to read."—10 magazine

"Charming - never has the doodle been more delightful."—Artists and Illustrators

"Comprehensively and beautifully illustrated."—Grand Design

"Coaxes the reader into retraining their visual perspective."—The Independent

"Reads like the scrapbook of someone with too many good ideas. - These images [ - ] have an effortless charm and wit all of their own."—Sunday Telegraph

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ABOUT PHAIDON

Phaidon is the premier global publisher of the creative arts with over 1,500 titles in print. We work with the world's most influential artists, chefs, writers and thinkers to produce innovative books on art, photography, design, architecture, fashion, food and travel, and illustrated books for children. Phaidon is headquartered in London and New York City.
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