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A collection of Tokyo street fashion portraits from Japan's premier street fanzine.

Shoichi Aoki


Price: USD$29.95



  • A collection of Tokyo street fashion portraits from Japan's premier street fanzine of the same name, first established by photographer Shoichi Aoki in 1994
  • With an extensive collection of portraits and cult images that uniquely documents the changing face of street fashion throughout the last decade
  • Features kids aged on average between 12 and 18, wearing clothes that are a mixture of high fashion and home-made ensembles, creating a novel, if not hysterical, effect

In The Press

'A funny, funky look at Tokyo's street fashion ... Guaranteed to give you that happy-all-over feeling.' (Elle)

'Fascinating ... inventive.' (i-D)

'Will delight all dedicated followers of fashion.' (Glamour)

'What is exciting about [Aoki's] photographs is that he portrays teenagers' desires to express themselves through the way they dress. The originality and non-conformist attitudes they exude show little desire to follow trends. By taking in references as far flung as Blade Runner nihilism, Vivienne Westwood couture and Hello Kitty kitschness, Aoki's subjects pride themselves on creating a personal identity that is instantly recognisable as their own.' (Dazed & Confused)

About the author(s)
Shoichi Aoki (b.1955) is a leading publisher and photographer of street fashion in Japan. In 1997 he established his much acclaimed Fruits magazine which to this day records and celebrates the freshness of Japanese street fashion. He is also the editor of the popular fashion magazines Street and Tune.


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