Fruits


A collection of Tokyo street fashion portraits from Japan's premier street fanzine.


Shoichi Aoki


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Price: USD$29.95



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About the book
Fruits is a collection of Tokyo street fashion portraits from Japan's premier street fanzine of the same name. Fruits magazine was established in 1994, by photographer Shoichi Aoki, initially as a project to document the growing explosion in street fashion within the suburbs of Tokyo. Over the last five years, the magazine has grown to cult status and is now avidly followed by thousands of Japanese teenagers who also use the magazine as an opportunity to check out the latest styles and trends. The average age of the kids featured in the magazine is between 12 and 18, and the clothes that they wear are a mixture of high fashion - Vivienne Westwood is a keen favourite - and home-made ensembles that when combined create a novel, if not hysterical, effect. This extensive collection of portraits represents a unique documentation of the changing face of street fashion throughout the last decade. Colourful, fascinating and funny, this is the first time these cult images have been published outside Japan.



In The Press

'A funny, funky look at Tokyo's street fashion ... Guaranteed to give you that happy-all-over feeling.' (Elle)

'Fascinating ... inventive.' (i-D)

'Will delight all dedicated followers of fashion.' (Glamour)

'What is exciting about [Aoki's] photographs is that he portrays teenagers' desires to express themselves through the way they dress. The originality and non-conformist attitudes they exude show little desire to follow trends. By taking in references as far flung as Blade Runner nihilism, Vivienne Westwood couture and Hello Kitty kitschness, Aoki's subjects pride themselves on creating a personal identity that is instantly recognisable as their own.' (Dazed & Confused)




About the author(s)
Shoichi Aoki (b.1955) is a leading publisher and photographer of street fashion in Japan. In 1997 he established his much acclaimed Fruits magazine which to this day records and celebrates the freshness of Japanese street fashion. He is also the editor of the popular fashion magazines Street and Tune.


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