An essential guide to the digital media revolution.
This edition is temporarily out of stock
245 x 172 mm, 9 5/8 x 6 3/4 in
100 colour illustrations, 100 black and white illustrations
The way we read, watch and listen has undergone a revolution in the past decade. Futuretainment is an indispensable guide to taking advantage of these massive changes
An inspirational handbook for the digital future of broadcasting, gaming, branding, advertising and publishing
Reveals how you find the best opportunities as soon as you realize that everything you thought you knew was wrong
Clarifies how developments such as algorithms, mobile devices and social networks are already shaping every aspect of our lives
Explains the transformations in consumer behaviour that are inspiring new technologies and changing media forever
About the author(s)
Mike Walsh is an experienced media commentator and trend analyst, specialising in the advance of new technology and changes in consumer behaviour. Constantly travelling the world for the best ideas, consumer innovations and disruptive technologies, he has previously held a number of senior strategic posts at major media corporations in both Australia and Asia.