Fashion Today

A kaleidoscopic, colourful and provocative survey of the fashion world.

Colin McDowell


Price: USD$59.95


About the book

Fashion Today is a kaleidoscopic, colourful and provocative survey of the fashion world, from the introduction of Dior's New Look in 1947 to the present day.

This book is a thematic overview of fashion in the widest sense imaginable, ranging from haute couture to street-style, from the one-off to the mass market. It illustrates, with elegance and flair, just how vital and everlasting a part fashion has played in reflecting and influencing twentieth-century attitudes: from the sexual revolution and rise of popular culture in the 1960s to the consumerism of the 1980s and 90s.

Fashion Today places current fashion not only in the contexts of youth, sexuality, fetishism, exoticism and historicism, but also in the contexts of previous fashion movements. It demonstrates dynamically that fashion reflects not only its surroundings and its subjects but ultimately itself.

Aesthetically and intellectually stimulating, this volume is a must-have for anyone who has even the vaguest interest in any aspect of the fashion world today. Its breadth of scope and depth of insight are unprecedented.

In The Press
'McDowell deconstructs fashion with insight, humour, verve ... One of the best books on the subject in recent years.' (Chicago Tribune)
'The new fashion bible.' (Time Out)
'A mighty book … crammed full of images that have defined fashion since the Second World War … As a photographer many of the images are inspiring and thought provoking, standing as works of art in their own right. The narrative deconstructs the fashion world in a humorous and often entreating way.' (Accent)

About the author(s)
Colin McDowell is a fashion historian and Senior Fashion Writer for The Sunday Times. He is the author of many books on the subject, including Literary Companion to Fashion (1995) and Galliano (1997).

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Phaidon is the premier global publisher of the creative arts with over 1,500 titles in print. We work with the world's most influential artists, chefs, writers and thinkers to produce innovative books on art, photography, design, architecture, fashion, food and travel, and illustrated books for children. Phaidon is headquartered in London and New York City. Read more
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