Problem Solved 2nd Edition

A Primer in Design, Branding and Communication


Updated and expanded edition of the popular primer, including over 100 additional images and a new chapter.


Michael Johnson


Editions:

Price: USD$55.00


ABOUT THE BOOK

Problem Solved is the only book that teaches students and professionals how to recognize the recurring problems common to all areas of communication and explains how to solve them.

Each chapter explores a different problem and concludes with a case study exploring a particular solution in detail. Themes include: producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, keeping a brand young and trendy, using shock tactics, and word-based advertising in a world over-run with images and sound-bites.

This new edition is brought up-to-date with new images and updated text throughout as well as a new chapter, examining the contemporary phenomenon of flexible identity schemes.

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SPECIFICATIONS
Hardback
245 x 210 mm, (9 5/8 x 8 1/4 in)
320 pp
1200 colour illustrations, 150 black and white illustrations
9780714864730 | 0714864730


ABOUT THE AUTHOR

Michael Johnson is the award-winning Creative Director of johnson banks, a London-based design consultancy with a global reputation. He writes and lectures worldwide on design theory and practice and was D&AD President in 2003.


IN THE PRESS

'Students and professionals alike will enjoy this primer for its engaging text and the wealth of imagery used to illustrate points.' Artichoke, Australia

'For once we have a graphics book that isn't just a parade of stunning imagery - impressive though its visual content is. A challenging theory underpins each wittily titled chapter, promoting brave and contentious ideas. It also pushes the importance of words in communication - a rare treat from a serious graphics tome.' (Design Week)

'A real tour de force. It covers an amazing amount of projects (and problems) and Johnson tackles them in an unpretentious and erudite way.'Grafik

MICHAEL JOHNSON TALKS ABOUT PROBLEM SOLVED

problem-solved

NEW TITLES

Shiro Kuramata
Sicily
Joel Meyerowitz: Taking My Time
Chris Johanson
René Burri: Impossible Reminiscences
Where Chefs Eat
Vitamin D2
Art and Queer Culture
Francis Bacon
David Smith
Andy Warhol
Anselm Kiefer
Robert Rauschenberg
Brice Marden
 
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