Masters of Graphic Design Collection

Graphic design is all around us. This collection celebrates the work of Paul Rand, Max Huber and Alexey Brodovitch, three pioneers whose work you will have seen - whether you know it or not.


Price: USD$124.90 USD$87.95

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This collection includes:

Alexei Brodovitch: Alexey Brodovitch (1898-1971) is a legend among graphic designers. A Russian who fled the Bolshevik Revolution to settle eventually in Paris and then New York, Brodovitch was one of the pioneers of graphic design in the twentieth century.

Brodovitch was Art Director of Harper's Bazaar for over two decades (1934-58); he designed and produced several exquisite and highly collectable books with collaborators such as Richard Avedon and André Kertész; he was a talented photographer himself; and, through an informal class called the Design Lab in New York, he trained a younger generation of photographers and designers who went on to become famous artists and art directors in their own right.

Max Huber: Max Huber shows an impressive collection of original artwork and archival photographs from the Max Huber Museum shown in twelve thematic portfolios and accompanied by three essays from experts in the field of Italian and Swiss design. In the first chapter, Stanislaus von Moss recounts Huber's formative years in Zurich, and describes the influences and connections with artists and designers on the international scene. In the second chapter, Mara Campana covers Huber’s time in Milan. In the third and final chapter, Giampiero Bosoni focuses on Huber's activity in the related fields of interior and exhibition design and in particular on his collaboration with the Castiglioni brothers. Extensively illustrated with over 300 images and photographs, this book is a significant addition to the field of design history and research.

Paul Rand: Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem-solving' approach, he drew on the ideas of European avant-garde art movements such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language. As an art director, teacher, writer and design consultant to major companies including IBM, Oliveti and Ford, he was a major force and influence in the field of graphics and visual communication and enjoyed a committed following. Rand's career spanned almost seven decades and numerous chapters of design history.


Format: Paperback
Size: 290 x 250 mm (11 3/8 x 9 7/8 in)
Pages: 768 pp
Illustrations: 1247 illustrations

Alexei Brodovitch: Kerry William Purcell is a writer, lecturer and freelance picture editor. A former archivist at The Photographers' Gallery in London, he has written widely on film and photography.

Max Huber: Mara Campana trained as an architect. She is a lecturer on design and architecture and regularly publishes in specialized journals. She has curated many exhibitions on designers and different aspects of the history of design.

Giampiero Bosoni lectures on the history of design at Milan Polytechnic. He has written books on interior design between 1945–2001, contemporary domestic landscapes and on the work of Jean Nouvel.

Paul Rand: The New York Times. He is also editor of the AIGA Journal of Graphic Design and co-chair MFA/Design Program of the School of Visual Arts in New York. He is author and co-author of numerous books including Graphic Style: From Victorian to Post-Modern and Graphic Wit and Design Literacy: Understanding Graphic Design. In 1996, Heller received the New York Art Directors' Special Educator's Award.

Paul Rand:

"Steven Heller and the other contributors do not disappoint: the depth of the research and the quality of the analysis have resulted in a comprehensive examination of Rand's career, personality and philosophies." —Creative Review

Paul Rand:

"Steven Heller and the other contributors do not disappoint: the depth of the research and the quality of the analysis have resulted in a comprehensive examination of Rand's career, personality and philosophies." —Creative Review

Graphic Design Collection
Masters of Architecture Collection


Phaidon is the premier global publisher of the creative arts with over 1,500 titles in print. We work with the world's most influential artists, chefs, writers and thinkers to produce innovative books on art, photography, design, architecture, fashion, food and travel, and illustrated books for children. Phaidon is headquartered in London and New York City.
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