9780714873831-photo-1
9780714873831-photo-2
9780714873831-photo-3
9780714873831-photo-4
9780714873831-photo-5
9780714873831-photo-6

How to See

Visual Adventures in a World God Never Made


Australia/New Zealand - shipping from 1 May.


George Nelson


Editions:

Price: USD$29.95

A new edition of George Nelson's classic guide to visual appreciation, released on the fortieth anniversary of its original publication

Originally published in 1977 by iconic American furniture manufacturer Herman Miller, George Nelson's critically acclaimed manifesto on how to recognize, evaluate, and understand the objects and landscape of the man-made world has influenced generations of design professionals, students, and aficionados. Forty years later, this cult book has been brought back to life with a fresh, new look and feel. At a time when our collective fascination with design has gone global, by one of the 20th century's most important design thinkers and will continue to educate and inspire readers everywhere.



SPECIFICATIONS:

Format: Hardback
Size: 234 x 216 mm (9 1/4 x 8 1/2 in)
Pages: 248 pp
Illustrations: 341 illustrations
ISBN: 9780714873831

One of the founding fathers of American modernism, industrial designer and architect George Nelson produced some of the twentieth century's most iconic objects, and served as the long-time director of design at Herman Miller.

"The multitalented George Nelson made a name for himself in architecture, industrial design, graphic design, and as the man who brought Charles Eames and Alexander Girard together at Herman Miller, but of his many talents, we believe his writing to be the greatest, and most underappreciated. How to See is the perfect primer for the uninitiated." —Dwell

"An education in visual literacy... Phaidon [...] has brought the book back to life with a new design... [Nelson] was convinced that we could learn to read images in the same way we learn to read words: through experience, exposure and practice. How to See is his primer."—JocksAndNerds.com

"How to See by George Nelson has been the North Star of design exploration since it was first published in 1977. Now after a full-scale revamp, it's as relevant as ever."—ShortList

"The multitalented George Nelson made a name for himself in architecture, industrial design, graphic design, and as the man who brought Charles Eames and Alexander Girard together at Herman Miller, but of his many talents, we believe his writing to be the greatest, and most underappreciated. How to See is the perfect primer for the uninitiated." —Dwell

"An education in visual literacy... Phaidon [...] has brought the book back to life with a new design... [Nelson] was convinced that we could learn to read images in the same way we learn to read words: through experience, exposure and practice. How to See is his primer."—JocksAndNerds.com


 

 

 
YOU MAY ALSO LIKE
Patterns: Inside the Design Library
Richard Sapper, Edited by Jonathan Olivares
Sar: The Essence of Indian Design
WA: The Essence of Japanese Design
Mario Bellini
James Irvine

HOME OF THE VISUAL ARTS

Phaidon is the premier global publisher of the creative arts with over 1,500 titles in print. We work with the world's most influential artists, chefs, writers and thinkers to produce innovative books on art, photography, design, architecture, fashion, food and travel, and illustrated books for children. Phaidon is headquartered in London and New York City.
Read more