History of the Poster

Geschichte des Plakates/Histoire de l'affiche


A seminal study of the history of the modern poster.


Texts by Josef and Shizuko Müller-Brockmann in English, German and French


Editions:

Price: USD$39.95

400 points

 


Specifications

Overview
  • Reprint of a classic and hard-to-find book originally published in 1971
  • Conceived, written and designed by Swiss master Josef Müller-Brockmann - one of the 20th century's greatest graphic designers
  • A seminal study of the genealogy of the modern poster from the late 19th century to the 1970s
  • Richly illustrated with an outstanding archive of 291 images selected by Müller-Brockmann, accompanied by his intriguing insights into composition, function and style
  • Preserves the design, layout and concept of the landmark original edition



In The Press
'According to the Müller-Brockmans, a poster ‘should inform, stimulate, activate, expound, query, provoke, convince.’ While modern posters may not live up to these ambitions, this book certainly does.' (Francesca Gavin, Blueprint)
 
'Defends poster art against accusations of being easy and accessible by making the point that a mass-communications brief is more difficult to satisfy than the solitary artist’s need for self-expression.' (Stephen Bayley, Independent)
 
'A design classic.' (The Times)
 
'A fascinating journey through the glory days of that most inescapable method of visual communication…There’s arresting imagery on almost every page.' (Independent)


About the author(s)

Josef Müller-Brockmann (1914-96) was a leading authority on graphic design and a master poster designer. His work is characterized by minimalist clarity and intense composition. Based in Zurich, he lectured extensively and was the author of many books, among them the hugely influential Grid Systems in Graphic Design (1989).

Shizuko Müller-Brockmann (b.1934) worked with her husband on a number of projects and was lecturer in Visual Design at Kyoto Kyoiku University. She also worked as a freelance graphic designer throughout her career.



NEW TITLES

Mugaritz (Pre-order)
Fish (Pre-order)
A Visual Inventory (Pre-order)
Vitamin Green (Pre-order)
Questions Without Answers (Pre-Order)
Composing Space (Pre-order)
Damn Good Advice (Pre-order)
The Sites of Ancient Greece (Pre-order)
Fresh & Easy (Pre-order)
The Onion’s Great Escape (Pre-order)
Jonathan and Martha (Pre-order)
Art and Photography (Pre-order)
Art and Feminism (Pre-order)
The Artist's Body (Pre-order)
Dorothea Lange
Ronan and Erwan Bouroullec (Pre-order)
On and By Frank Lloyd Wright (Pre-order)
Gunnar Asplund (Pre-order)
Dürer (Pre-order)
Phaidon Club

Already a member?
Sign-in

Basket

Your basket is empty

Help