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Graphic Design Collection


Marks of Excellence, Problem Solved, and The Art of Looking Sideways, contain the essential reference tools for any budding graphic designer or artist.


Editions:

Price: USD$179.95 USD$125.00

This collection includes:

Problem Solved: Problem Solved is the only book that teaches students and professionals how to recognize the recurring problems common to all areas of communication and explains how to solve them.

Each chapter explores a different problem and concludes with a case study exploring a particular solution in detail. Themes include: producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, keeping a brand young and trendy, using shock tactics, and word-based advertising in a world over-run with images and sound-bites.

Marks of Excellence: Marks of Excellence (first published in 1997) offers a rigorous exploration of the trademark: its history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes.

The text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space.

The Art of Looking Sideways: The Art of Looking Sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, colour and imagery.

This book does not set out to teach lessons, but it is full of wisdom and insight collected from all over the world. Describing himself as a visual jackdaw, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, colour, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value.



SPECIFICATIONS:

Format: Hardback
Size: 290 x 250 mm (11 3/8 x 9 7/8 in)
Pages: 1700 pp
Illustrations: 3035 illustrations
ISBN: COLLECT100029C

Problem Solved: Michael Johnson is the award-winning Creative Director of johnson banks, a London-based design consultancy with a global reputation. He writes and lectures worldwide on design theory and practice and was D&AD President in 2003.

Marks of Excellence: Per Mollerup is the founder of Designlab, a leading Scandinavian consultancy in visual communication, information design and corporate identity.

The Art of Looking Sideways: Alan Fletcher (1931–2006) belonged to that elite international group of designers who transcended the conventional boundaries of their craft. He was a founding member of the design group Pentagram and tackled every facet of design with a unique style and purpose. He was consultant Creative Director to Phaidon Press, and author of The Art of Looking Sideways and Picturing and Poeting, also published by Phaidon.

The Art of Looking Sideways:

"This is a cornucopia of a book, a lucky dip of perception and paradox, laced with more strange facts than can possibly be probable and providing more fun than one has any right to expect."
—Bamber Gascoigne, author and broadcaster

"A brilliant trick and treat. Fletcher's ideas pretend to have been gathered in from anywhere, but here is a very rigorous creative mind at work. Alan Fletcher is the great visual thinker of our age."
—Fiona MacCarthy, Biographer and Cultural Historian

The Art of Looking Sideways:

"This is a cornucopia of a book, a lucky dip of perception and paradox, laced with more strange facts than can possibly be probable and providing more fun than one has any right to expect."
—Bamber Gascoigne, author and broadcaster

"A brilliant trick and treat. Fletcher's ideas pretend to have been gathered in from anywhere, but here is a very rigorous creative mind at work. Alan Fletcher is the great visual thinker of our age."
—Fiona MacCarthy, Biographer and Cultural Historian

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ABOUT PHAIDON

Phaidon is the premier global publisher of the creative arts with over 1,500 titles in print. We work with the world's most influential artists, chefs, writers and thinkers to produce innovative books on art, photography, design, architecture, fashion, food and travel, and illustrated books for children. Phaidon is headquartered in London and New York City.
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