'A 624-page strip tease performed with an endless variety of veils...the book tantalizes readers with glimpses into the thinking of one of the most creative minds at work in design today.' (New York Times)

'A book form thats partly a journal of ideas, creative anthology, social critique, manifesto for change and a superlative piece of design.' (Blueprint)

'An insightful and exhilarating analysis of image culture.' (Dazed and Confused)

'A wide-ranging, fascinating view of the world, it offers hundreds of explanations (or observations) of what we see around us.' (Guardian)

Bruce Mau is the President and Creative Director of Bruce Mau Design. He has been a visiting scholar at institutions worldwide, including The Getty Research Institute in Los Angeles, Rice University in Houston, the University of Toronto's School of Architecture, and California Institute of the Arts, where he was an artist-in-residence. He has lectured widely throughout North America and in Berlin and Zurich, and in 1998 won the Chrysler Award for Design Innovation.