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Dieter Rams: As Little Design As Possible

The definitive monograph on Dieter Rams’ life, work and ideas.

Sophie Lovell


Price: USD$95.00

  • A comprehensive monograph on highly influential product designer Dieter Rams (b.1932). As head of design at Braun from 1961 to 1995, Rams created some of the most iconic objects of the twentieth century
  • A detailed text covering Rams’ life, the intellectual context in which he worked, his designs for Braun and Vitsœ, and the ideas and lectures he developed as an advocate for good design
  • Sketches and photographs of finished products and prototypes provide insight into Rams’ design process; diverse archival material and photographs give a complete picture of his life and work

A clear, comprehensive and beautiful presentation of Dieter Rams’ life and his work. It is a must-have book for anyone interested in Rams’ work, his legacy, and his ideas about how to live.

Dieter Rams is one of the most influential product designers of the twentieth century. Even if you don’t immediately recognize his name, you have almost certainly used one of the radios, clocks, lighters, juicers, shelves or hundreds of other products he designed. He is famous not only for this vast array of well-formed products, but for his remarkably prescient ideas about the correct function of design in the messy, out-of-control world we inhabit today. These ideas are summed up in his ‘ten principles’ of good design: good design is innovative, useful, and aesthetic. Good design should be make a product easily understood. Good design is unobtrusive, honest, durable, thorough, and concerned with the environment. Most of all, good design is as little design as possible.

Includes newly-commissioned photographs of Dieter Rams’s house and the Braun archive: a never-before-seen glimpse of the world’s most complete collection of Rams’s designs

Includes a foreword by Jonathan Ive, head of design at Apple Inc.


Format: Hardback
Size: 270 x 205 mm (10 5/8 x 8 1/8 in)
Pages: 400 pp
Illustrations: 300 illustrations
ISBN: 9780714849188

  ...shines by painting a refreshingly realistic picture of the design process... The easiest way to describe Mr. Rams’s impact on design is to say that he made Braun the “Apple” — in other words the It-brand — of its time.
- Alice Rawsthorn, International Herald Tribune

While many of the books about Dieter Rams are predominantly dry catalogues, Lovell's book examines the relevance of his work from a contemporary design standpoint by featuring interviews with some of today's top industrial designers.
- Apphia Michael, Wallpaper.com

Sophie Lovell was born in London. After graduating from the University of Sussex and Chelsea College of Art & Design, she moved to Berlin in 1994. She is a writer, curator and creative consultant as well as a long-term contributing editor and currently the Germany editor of the international lifestyle magazine Wallpaper*. She has written and edited several books on design and architecture including Limited Edition: Prototypes, One-Offs and Design Art Furniture and Furnish – Furniture and Interior Design for the 21st Century.

Contents and Sections

Foreword Jonathan Ive
Who is Dieter Rams?
The Kronberg House
Designing Detail
Less But Better
Dieter Ram's Legacy
Dieter Rams in Context

Hella Jongerius: Misfit
Ronan and Erwan Bouroullec
Naoto Fukasawa
Mass Production
A Taxonomy of Office Chairs

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