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Advertising Outdoors
Watch this Space!
An in-depth study of outdoor advertising since the early 19th-century.
David Bernstein
Editions:
Price: USD$39.95
400 points- Paperback
- English
- 290 x 250 mm, 11 3/8 x 9 7/8 in
- 240 pp
- 553 colour illustrations, 35 black and white illustrations
- ISBN-13: 9780714843865
- ISBN-10: 0714843865
- An in-depth study of outdoor advertising since the beginning of the 19th century, from Parisian kiosk posters to the latest laser projections
- Explores many media including billboards, transit shelters, bus sides, taxis and phone booths, among others
- Ten chapters on diverse themes, including brand identity, poster rules and future trends
- Includes over 500 illustrations, short interviews and commentaries by leading figures in advertising
'A paperback version of the 1997 classic…with incisive text [and] plenty of images.' (Blueprint)
'[A] bright and provocative picture book of eye-catching billboards, posters and other out-of-home executions from the past and present.' (Advertising Age)
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