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A Smile in the Mind

Witty Thinking in Graphic Design

Forty years of "witty thinking" from over 500 designers, including hundreds of visual examples and interviews with the world's top practitioners.

Beryl McAlhone, David Stuart, Greg Quinton, Nick Asbury


Price: USD$39.95

Forty years of "witty thinking" from over 500 designers, including hundreds of visual examples and interviews with the world's top practitioners.

Packed with illustrations showcasing different examples of the use of wit in a variety of graphic design and products, from invitations to letterheads, digital platforms and even works of art.

Features the work of the most prominent designers from across the globe.

Includes interviews with over 20 of the world's top designers, including Ivan Chermayeff, Milton Glaser, John Gorham and Alan Fletcher.

An essential sourcebook of recent designs as well as a celebration of classic work, edited by contemporary experts, with the assistance of key professionals from the field.


Format: Paperback
Size: 290 x 250 mm, 11 3/8 x 9 7/8 in
Pages: 272 pp
Illustrations: 600 colour illustrations, 200 black and white illustrations
ISBN: 9780714869353


"This collection of brilliant work is testament to the endless invention of graphic designers. A landmark book of enduring significance." —Patrick Burgoyne, Creative Review

"The closest thing to a bible for wit and cleverness... provides enough material to turn any project into an opportunity to bring a smile to someone’s face." —Armin Vit, UnderConsideration.com

"Smile after smile in the mind" —Creative Review

"Graphic design is not bend over funny, but as this important book reveals, design humour is what brings the message home." —Steven Heller

"Valuable instruction manual for one of the most useful but difficult-to-judge aspects of contemporary graphics." —Print

"There is... serious, practical wisdom packed in this excellent compendium." —Quartz


Beryl McAlhone is a London-based writer with a special interest in design.

David Stuart is based in London and is a founding member of the design company, The Partners.

Greg Quinton is based in London and is Executive Creative Director at The Partners.

Nick Asbury is a writer for branding and design, and one half of the creative partnership Asbury & Asbury.

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Phaidon is the premier global publisher of the creative arts with over 1,500 titles in print. We work with the world's most influential artists, chefs, writers and thinkers to produce innovative books on art, photography, design, architecture, fashion, food and travel, and illustrated books for children. Phaidon is headquartered in London and New York City. Read more
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