Inside London

Discovering the Classic Interiors of London


A delightful insight into the unexpected interiors of a fascinating city.


Text by Joe Friedman, photographs by Peter Aprahamian


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Price: USD$19.95

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About the book

This revealing book marks a unique photographic record of 100 of London's most interesting period interiors, selected by a leading architectural historian. While researching period locations for Merchant Ivory's film Maurice, Joe Friedman was astonished to find so many hidden gems - the result of his work is this splendid book.

Specially-commissioned photographs capture the varied atmospheres of this buzzing metropolis: from gentlemen's clubs, hotels, restaurants, shops, pubs and hospitals to town houses. Each photograph is accompanied by a short text that not only describes the key features of architectural and design interest but also uncovers related historical anecdotes.

Some buildings have never been photographed before, such as the Art Deco barber shop in the basement of Austin Reed or the tiled and mirrored halls of Cooke's eel and pie shop in the East End. Delightfully intact interiors such as James Smith's umbrella shop in Bloomsbury and the perfectly preserved Victorian interior of the Linley Sambourne house in Kensington are presented beautifully. Inside London stands as testament to the UK capital's treasure-trove of interior decoration.




In The Press
'If interior design porn like Wallpaper rings your bells, those canny souls at Phaidon Press have come up with some seriously horny stuff for your coffee table this summer. They are releasing their draw-droppingly gorgeous Inside…series in luxury paperback.' (Attitude)

'A set of stunningly illustrated books celebrates the best of interior design through the ages. The Inside series does not contain any prehistoric art, but its beautiful photographs capture manmade interiors over 2000 years.' (Yorkshire Evening Press)

'Go get the book to go with your T-shirt.' (FX)

'This series throws back the covers to reveal Western interiors that have been languishing in the shadows…they capture the personality of each city.' (The Good Book Guide)



About the author(s)
Joe Friedman is an architectural historian and consultant specializing in the restoration of historic interiors. He has worked on a variety of projects, including Spencer House in London and the villa of the Duke and Duchess of Windsor in Paris.


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