Following Frank Gehry's phenomenally successful Guggenheim Bilbao, it is only natural that another Spanish region should turn to the maverick architect to promote one of the country's great specialities: wine.
Marqués de Riscal, a winery founded in 1858 in the Rioja wine-production region, duly received a Gehry makover, with the 150-year-old winery transformed into a dazzling City of Wine complex, complete with a five-star hotel, spa, museum of viticulture and a wine shop.
Speaking of the inspiration behind the complexity of the building, Gehry has explained that his aim was to incorporate the character of the region and its famous vintage within the building's exterior - the multi-coloured ribbon-like titanium facade reflecting the pink hues of Rioja, the silver foil shielding the cork, and the distinctive gold mesh which adorns all Marqués de Riscal bottles.
Follow the link to glass magazine's blog to find out which other wine-producing regions have been transformed by world-class architects.
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