Masters of Style, an exhibition to celebrate the 150th anniversary of the unification of Italy, begins this week at Somerset House in London (1 July - 14 August).
The show charts the photography publicity campaigns that distills the six month's intense creativity and hard work each season of key Italian fashion houses: Dolce & Gabbana, Ferragamo, Giorgio Armani, Gucci, Missoni and Prada.
Colin McDowell, eminent fashion historian and author, curates the exhibition which includes the stories behind the photographs, as McDowell explains: 'Anecdotes, recollections and explanations directly from the designers themselves made everything about the exhibition theirs and gave it a deeper meaning than anything a curator might wish to say.'
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