Lauren Greenfield - 'I want to photograph Trump!'

Our Generation Wealth photo author made a surprise revelation at last night’s Design Museum talk. . .
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Lauren Greenfield at the Design Museum, London with Anne McElvoy, left
Lauren Greenfield at the Design Museum, London with Anne McElvoy, left

In her live interview with the Economist's Anne McElvoy last night at the Design Museum in London, Generation Wealth photographer Lauren Greenfield proved she was as engaging a talker as she is a photographer.

In a wide ranging chat that encompassed the difference between old and new money, the ever mutating pursuit of the American Dream, how the expression of success has changed dramatically in our lifetime and why Brits incorrectly assume they're above it all, Greenfield also revealed her attempts to shoot US president Donald Trump for her Generation Wealth project. 

 

Lauren Greenfield at The Design Museum
Lauren Greenfield at The Design Museum

To much laughter from the audience the photographer answered a question from the floor about shooting Trump, by saying: "Yeah, that was kind of my dream! I was trying to organise it with NBC before he was running for president and then once he ran for President they cancelled the show (The Apprentice).

 

Lauren Greenfield signs a copy of Generation Wealth for a fan after her talk
Lauren Greenfield signs a copy of Generation Wealth for a fan after her talk

"I didn’t know he was gonna become president but looking back I guess it seems like the writing was on the wall. I have approached him through a few different publications but he hasn’t agreed. But I’m still here if he wants me!"

 

Lauren Greenfield towered over by a young Kim Kardashian
Lauren Greenfield towered over by a young Kim Kardashian
 

Earlier in the talk Greenfield talked a little more about her reasoning, and even revealed that Trump was installing gold drapes in the White House. “I was so interested in his aesthetic - his love for gold, he lives in this luxury penthouse with 24 karat gold walls," she said. "He owns beauty pageants similar to David Siegel (the US businessman who was the co-subject of Greenfield's film The Queen of Versailles) and works in the commodification of women. I'm also interested in how these beautiful women around him are like expressions of his success. So in a way, Donald Trump embodies the themes in Generation Wealth.”

Greenfield was mildly optimistic about the eventual outcome of the Trump presidency however, saying: "I don’t know what this will bring, but I do think in moments of crisis there’s an opportunity for change and insight." 

 

Lauren Greenfield at The Design Museum
Lauren Greenfield at The Design Museum

That's one picture we'd all like to see develop. We'll be posting a video from the talk later today. For now though, check out Lauren's book Generation Wealth here.


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