Pentagram
A survey of one of the world's most influential design agencies.
Edited by David Gibbs
- A major survey of one of the best-known and most influential design agencies in the world, covering Pentagram's activity from the late 1970s to the early 1990s
- Offers a rare and important insight into Pentagram's creative durability and documents work from its agencies in London, New York and San Francisco
- Explores the group's knowledge and thought processes, client-designer relationship and the company's structure and methodology
- Organized in five sections, with 36 visual essays presenting work and text by each of the Pentagram partners
Paperback
244 x 324 mm, 9 2/3 x 12 3/4 in
304 pp
300 colour illustrations
50 black and white illustrations
ISBN 9780714837697
0714837695
This book documents the unique working methods and products of one of the world's best-known design companies from the late 1970s to the early 1990s. For the first time, a wide range of the Pentagram partners' internationally acclaimed work - from corporate identity to architecture and book design - is surveyed and used to illustrate the many different forms of thinking that design may take: from narrative to parody and pun.
All the Pentagram partners have contributed essays on their particular preoccupations, while special sections examine the implications of the client-designer relationship and the Pentagram company's own structure, personnel and methodology. A fascinating peak behind the scenes, this book permits a penetrative insight into how one of the world's most energetic and prominent design companies functions, in everyday reality, to produce the astounding works for which it is famous.
David Gibbs has been editorial consultant to Pentagram since the 1970s. His understanding of the design process has been developed through extensive work with designers on publications and films worldwide. As a writer he contributes to journals internationally and has spent time working for clients in North America, South East Asia and the Middle East, as well as Europe.
'Intelligently laid out examples of the company's work, organized in a user-friendly style, provide an overview of excellent design from the early 1960s to the present.' (Graphis)
'The book itself is easy to handle and impeccably printed with superb photography. Technically and aesthetically it cannot be faulted.' (RSA Journal)
'The breadth and quality of the work shown is awesome.' (Design Week)