Design Management
Collected papers from a pioneering seminar series at the London Business School.
Edited by Peter Gorb
- A collection of papers from a pioneering and influential series of London Business School seminars in the late 1980s
- Explores the subject of design management from the perspective of both the managers and designers, through a combination of personal accounts and case studies
- Features essays by relevant key figures, including Stephen Bayley, Angela Dumas, Derek Lovelock, Peter Gorb, John Clothier, Sir Ralph Halpern, Ivor Owen, Jane Priestman and Allan Whitfield
- Offers in-depth analysis of key themes such as the Social Psychology of Design, Design for Profit and Design, Commerce and Culture, amongst others
Paperback
150 x 210 mm, 5 7/8 x 8 1/4 in
184 pp
ISBN 9781854541536
1854541536
Peter Gorb is Senior Fellow in Design Management at the London Business School, where he pioneered the teaching of design to managers. He has published widely in the field of design.