A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions.
Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated.
Jeremy Myerson is professor of design studies and co-director of the Helen Hamlyn Research Centre at The Royal College of Art in London, and former Editor of Design Week and of Creative Review.
Rick Poyner writes on design and the visual arts. He is founder of Eye magazine, the acclaimed international review of graphic communication, which he edited from 1990-97. His books include Typographica, Obey The Giant: Life in the Image World, Profile and, most recently, No More Rules.
David Gibbs has been editorial consultant to Pentagram since the 1970s. He is editor of Pentagram: The Compendium, also published by Phaidon.